Teardowns with numbers: what it costs, what works and how we know.
Money5 min read
The number on a proposal gets all the attention, while the billing model decides who carries the risk. We price one business four ways so you can compare the shapes, not just the totals.
AI9 min read
No single AI detector proves your agency used AI on your account — independent tests put their real-world accuracy well below what vendors advertise. Four checks run together, none of them a paid tool, give a more honest answer.
Money6 min read
Most proposals show one number and no arithmetic behind it. We rebuilt that number out of the work it pays for, so you can tell an honest quote from a padded one before you sign.