Step 2/33 min read
Where the money leaks today
Three situations we hear about most often when a conversation about content starts.
You pay for SEO and cannot see what it brings in
The report shows rankings and traffic. It does not show how many of those visitors got in touch, or how many of them bought. You cannot tell whether the agency is doing its job or what the monthly invoice actually pays for.
What it should look like: tracking that runs from the question all the way to revenue.
Every step carries a tag, so you can see which article brought the customer and how much they paid.
Your leads live and die by ad spend
You pay again for every click. Pause the budget and the leads stop with it. The business is left with nothing that keeps working once the monthly payment ends.
There is a blog, but it has gone quiet
One post a month, then one a quarter. Your niche has hundreds of questions and five of them are answered. Nobody keeps up that volume by hand: every piece has to be built around a search, checked, laid out and published.
Seen enough? Skip to the audit.