Step 3/32 min + form

How we work and why it works

Short and to the point. Open “expand” if you want the details.

1. We write to the questions your buyers ask. What it costs, how to choose, how it compares. The things people ask search engines and AI.
   Expand: 22 things we do for SEO

   • demandDemand mapped from Google autocomplete
   • demandQueries you already show up for, pulled from Search Console
   • demandQuestions people put to AI assistants
   • demandThe top 10 results for the topic, read before we write
   • demandIntent: the article solves the reader’s task, not a keyword
   • demandDuplicate topics and keyword cannibalization filtered out
   • textHeadline and title tag with the keyword
   • text“Answer first” structure: 10–11 rules
   • textAEO check: 14 rules that make a page quotable
   • textQuestions and answers block (FAQ)
   • textUniqueness against the pages already ranking
   • pageschema.org markup: article, FAQ, breadcrumbs
   • pageInternal links between articles
   • pageAlt text in the article’s language, 6–12 words, keyword where it fits
   • pageImages search engines see as unique, no hash duplicates
   • pageOpen Graph: how the article looks when shared in social apps and messengers
   • sitecanonical and hreflang for two languages
   • sitesitemap.xml with an update date for every page
   • siterobots.txt and llms.txt: a map of the site for AI
   • siteA check that ChatGPT’s and other assistants’ crawlers can reach the page
   • siteA page without a description or images does not go live
   • siteSite build checked before release, 4 layers
2. Dozens a month, not one at a time. From 60 pieces a month, with no gaps and no writers away on vacation.
3. One article works for Google, Bing and AI at once. SEO, GEO and AEO are covered by a single text when it is put together right.
4. 20 steps before publishing, seven of them checks. Numbers that do not contradict each other, editorial rules, legal risks.
   Expand: all 20 steps

   1. Topic · 6
   2. Demand mapped from autocomplete
   3. Topic research and a read of the results
   4. Audience and intent check
   5. Repeats filtered out: three checks
   6. Topic queue audit
   7. Topic locked to one article
   8. Text · 2
   9. Brief built on the topic and your brand voice
   10. First draft
   11. Checks · 7
   12. Headline and keyword
   13. Editorial policy: 31 rules
   14. Numbers do not contradict each other
   15. AEO: 14 rules that make a page quotable
   16. “Answer first” structure
   17. Machine tells in the text
   18. Legal risks: 6 checks
   19. Release · 5
   20. Internal links
   21. Photos from an archive or stock, no AI-generated images
   22. Page assembly and a contact-button check
   23. Site build check: 4 layers
   24. Publishing safeguard
5. We publish on your site ourselves. The site, the analytics and the content stay yours.
6. We count people, not rankings. The report shows who got in touch and from which page.
   Expand: what we can measure

   Search

   • Impressions and clicks by query
   • CTR and average position
   • Pages in the index
   • Days until a page gets indexed

   AI answers

   • How many times AI crawlers read each page
   • Visits from ChatGPT, Perplexity, Gemini
   • Which pages assistants pull most often

   Behavior

   • Visits per article
   • Scroll depth and time on page
   • Path: landing → article → button

   Leads

   • “Contact us” taps on every page
   • Leads tagged with the page they came from
   • Channel: WhatsApp, Telegram, email, form

   Revenue once connected to your CRM

   • Lead → deal
   • Revenue per article
   • Cost per lead versus ads
   • Payback on a month of work

   Production

   • Pieces published this month
   • In progress and in review
   • What failed a check and why